Business Analysis That Actually Makes Sense
We've spent years helping Australian businesses understand their numbers. Not just reporting what happened, but figuring out what it means and what to do about it.
Get In TouchHow We Got Here
Started small in Castle Hill, learned a lot along the way.
The Beginning
Started with three clients and a belief that financial analysis shouldn't require a PhD to understand. We set up shop in Castle Hill and focused on making data accessible for small business owners who knew their trade but felt lost in spreadsheets.
Finding Our Rhythm
By this point, we'd worked with about forty businesses across NSW. Retail, hospitality, professional services—each one taught us something new. We realized our strength wasn't just crunching numbers but translating them into actual business decisions.
Expanding the Team
Brought on two more analysts who actually understood how Australian businesses operate. Not just theory from textbooks, but real experience with GST complexities, seasonal variations, and the challenges of competing with online retailers.
Where We Are Now
Working with businesses throughout Sydney's northwest and beyond. We've kept our office in Castle Hill because, honestly, we like being part of the community. Our clients range from cafes tracking daily cash flow to manufacturers planning capacity investments.
From Confusion to Clarity
The Starting Point
Most clients come to us drowning in data but starving for insight. They've got sales figures, expense reports, inventory counts—but no real sense of whether things are improving or sliding backwards. One retail client in 2024 had three years of data but couldn't tell us if their marketing spend was worth it.
What Changed
We didn't just hand them more reports. We sat down and asked what decisions kept them up at night. Should they open a second location? Which product lines actually made money? Was that expensive software worth renewing? Then we built analysis around those specific questions.
Current State
That same retailer now checks a simple dashboard we built each Monday morning. They can see which products moved, margin trends, and whether they're on track for monthly targets. More importantly, they opened that second location in March 2025—with confidence backed by numbers, not just gut feeling.
Felicity Dunsworth
Senior Business Analyst
I came to gynarolent after years in corporate finance where reports went into binders nobody read. What drew me here was the chance to do analysis that actually got used—where a business owner would call you excited because they finally understood their cash flow cycle.
The work here is different. You're not just validating someone's budget assumptions or preparing quarterly board presentations. You're helping someone figure out if they can afford to hire their first employee, or whether their pricing strategy makes sense given their cost structure.
Last month I worked with a manufacturer in Parramatta who thought their problem was production efficiency. Turned out they were underpricing their premium line by almost 20% compared to market rates. That's the kind of insight that changes trajectory—not incremental improvement, but fundamental strategic shift.
"Good analysis tells you what happened. Great analysis tells you what to do next. That's what we focus on—turning numbers into actionable strategy for Australian businesses."